Frasers Hospitality Group, a division of Frasers Centrepoint Limited, is expanding its global presence with eight new properties in the Middle East and Africa.
The new properties will increase Frasers Hospitality Group’s global footprint to more than 1,500 units across both regions. The recent launch of Fraser Suites West Bay, Doha marks the first of eight properties to open, making it the group’s second operating property in Qatar and the fifth in the Middle East.
Frasers Hospitality Group entered the Middle East when it opened Fraser Suites Seef, Bahrain in 2009. Tapping into the region’s business and tourism growth, Frasers Hospitality Group will also enter the Saudi Arabian market for the first time with properties in Jeddah, Khobar and Riyadh. Openings in Nigeria and the Republic of Congo will mark Frasers Hospitality Group’s first entry into Africa. According to the International Monetary Fund (IMF), Sub-Saharan Africa remains a region of immense economic potential.
“The Middle East and Africa are significant growth markets in our global expansion plans. We are targeting key business centres such as Nigeria’s capital Abuja and Africa’s largest city, and we look forward to expanding our footprint in the region in the coming years,” commented Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Group.