Two major South African-hosted travel and tourism showcase trade fairs recently took place: the WTM Africa 2017 in Cape Town from 19-21 April, and the Africa’s Travel Indaba in Durban from 16-18 May.
As usual, MzanziTravel this year again had a presence at both, and was also a Gold Tier Media Partner at WTM. Both events were resounding successes and MzanziTravel was able to meet with long-standing clients and friends, as well as make new ones. At both events MzanziTravel had a full team of representatives on hand who were kept busy interacting with show visitors throughout.
WTM Africa 2017, held at the Cape Town International Convention Centre, reported an increase of 17% in travel professionals at this year’s exhibition, with over 5,000 industry professionals in attendance, while other indicators are reason to celebrate the success of this world-class travel exhibition, says Chardonnay Marchesi, General Manager of Africa Travel Week. WTM Africa opened with over 8,000 pre-scheduled appointments between exhibitors and buyers, a year-on-year increase of 11%, while 66% of Buyers attended the exhibition for the first time. With over 70 countries represented at WTM Africa 2017, it is also considered the most diverse show yet.
WTM Africa Buyers were treated to a taste of Africa at the Hosted Buyer Welcome Party. The first day of WTM Africa 2017 proved to be very exciting, with travel professionals buzzing around the Cape Town International Convention Centre between meetings and events. Other highlights included the WTM Africa 2017 official opening by the host City of Cape Town, cutting edge discussions in the Travel Tech Theatre, a dedicated programme for local outbound specialists, and key travel trends presented by Euromonitor for the years ahead in the WTM Africa Conference Theatre.
In Durban, Africa’s Travel Indaba 2017, held at the Inkosi Albert Luthuli International Convention Centre, was also hailed as an outstanding success as high-quality buyers from across the world met with high-quality exhibitors from across the African continent. The latter showcased a variety of tourism products and services. This resulted in more than 20,000 confirmed meetings being held over the three show days – an increase of over 20% compared to last year’s figure.
There were a number of exciting developments at this year’s event, including the rebranding and renaming of Africa’s premier travel trade show to Africa’s Travel INDABA. The new positioning fully reflects the ownership of the trade show by the entire African travel industry and re-emphasises South Africa’s commitment to furthering tourism and economic development on the continent. This year’s INDABA attracted about 7,000 delegates, including 1,449 local and international buyers, as well as more than 1,000 exhibiting businesses from 18 African countries.
Source: MzanziTravel, WTM and Indaba