In light of the need to increase travel within South Africa, and creating and entrenching a travel culture with South Africans experiencing new local destinations, South African Tourism has kicked-off its Gogos on Tour campaign in the Western Cape. It is an initiative aimed at showcasing the ease of travel for short leisure breaks around South Africa for all locals, including senior citizens.
Debbie Damant, country manager: Southern Africa at SA Tourism, says SA Tourism wants all South Africans to enjoy the country’s cultural diversity, as well as its amazing landscapes and biodiversity, which is what the millions of international tourists come to South Africa for every year.
Despite SA Tourism making progress, there is still a significant untapped local market. Through this national campaign, approximately 1,000 senior citizens from across South Africa will be exposed to the country’s tourism offerings; further enforcing South African Tourism’s vision to create an accessible tourism environment and to contribute to the economic development of the country.