South African appointed president of global tourist guide body

Alushca Ritchie, a tour guide in the Western Cape, was appointed president of the World Federation of Tourist Guide Associations in February 2017 for a two-year term. She was appointed during the 17th biennial World Federation of Tourist Guide Associations convention recently in Tehran, Iran.




Ritchie said she was looking forward to representing all tourist guides on a global platform. “This will be a great opportunity to learn and to promote a sector which is very rarely recognised as a profession, although it is an integral component of the tourism value chain.” Her passion for travel intersects with her love for food. She described herself to News24 as an “oenophile and coffee lover of note, as well as a complete bibliophile and an avid foodie”.


Because of her interest in food, Ritchie enjoys showing travellers the vast variety of cuisine on offer in South Africa. “Our huge array of different ways to eat, things to eat and places to eat at are all unbelievably diverse,” she said. Her travels had helped her realise how diverse South Africa was. “It’s something truly special,” she said. “We are very proud of this global leadership achievement,” said Tourism Minister Derek Hanekom, congratulating Ritchie.